IPL Media Rights – IPL Rights E-Auction: Disney Star has secured the television rights package for the 2023-27 Indian Premier League (IPL) seasons. But surprisingly decided to LET Digital Rights GO. According to the chairman of Walt Disney’s International Content Operations, the price of IPL Digital Rights was too high. Rebecca Campbell said this is why Disney decided to RUN the rights: Follow Indian cricket LIVE updates with InsideSport.IN
“We have chosen not to proceed with the digital rights given the price required to secure that package.”, said Rebecca Campbell, president, International Content and Operations, The Walt Disney Company in a statement.
Also Read: IPL Media Rights Tender: Bidding for IPL Media Rights 2023-27 Closes, Disney Gets Broadcast Rights, Viacom Gets Digital & Package C, BCCI Earns 48,390 Crore
- Package A: Sold to Disney Star for 23,575 Cr
- Package B: Viacom packed the package for 20,500 Cr
- Package C: Viacom got these NON-EXCLUSIVE packages for Rs 3,273 Cr
- Package D: Overseas TV and Digital Rights are shared by Viacom18 and Times Internet for Rs 1324 crore. Viacom18 won the rights of AUS, SA, UK Territories, while Times Internet took home the MENA and US sectors.
IPL Media Rights: Disney’s Rebecca Campbell Says ‘IPL Digital Rights Prices Are Too High, We’ve Decided To Let It Go’
E-Auction IPL rights: The IPL TV and digital rights for the 2023-2027 cycle have been sold to Star India and Viacom18 respectively for a whopping Rs 48,390 crore for 410 matches at e-auctions on Tuesday. IPL is now the second most highly regarded sports league in the world in terms of value per match.
“We are delighted to expand our partnership with the Indian Premier League and look forward to offering the next five seasons across our portfolio of television channels.
We made disciplined bids with a focus on long-term value. We chose not to proceed with the digital rights given the price required to secure that package. IPL is an important part of our portfolio of television channels in India.† said Rebecca Campbell, president, International Content and Operations, The Walt Disney Company in a statement.
She added that the company will look seriously at renewing ICC rights.
“We will explore other multi-platform cricket rights. This includes future rights for the International Cricket Council (ICC) and the Board of Control for Cricket in India (BCCI).
“In addition, we have Pro Kabaddi League rights, Indian Super League football rights. We have several international sports rights, including the Wimbledon Championships and the English Premier League.
E-Auction IPL rights: On the other hand, Sony Pictures Networks India (SPNI) MD & CEO NP Singh has said that the company has made a reasonable offer considering the expected return.
The e-auction of the IPL media rights closed today with Disney Star India and Viacom18 winning.
He also stated that Sony had to consider the expected expansion of the market and possible economic and other concerns over the next five years.
Tax prudence, he said, is critical to strategic management.
“The IPL started with SPN and has since grown to become one of the world’s most popular sports leagues in its 15-year history. We’ve seen the competition grow and would have loved to see it back on the Sony Network. In this regard, we made a reasonable offer, given all the expected returns. We had to factor in the expected expansion of the market and potential economic and other concerns over the next five years. Tax prudence is, in my view, critical to strategic management.” Singh said in a statement.
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