Viacom18 packages packages B and C as IPL digital rights that come in more than TV: sources

It was a big reward for the Board of Control for Cricket in India (BCCI) as the lucrative media rights to the Indian Premier League have brought in the expected billions for the cricket board. After the fate of all major packages A (TV rights) and B (digital rights) was decided on Monday, the broadcasters went out for Package C, which has a select non-exclusive rights deal.

Reliance’s Viacom18 won the rights to package C with a winning bid of Rs 3,258 crore. As a result, Viacom, which also won the rights for package B with a payout of Rs 20,500 crore (Rs 50 crore per match for 410 matches), ended up paying Rs 23,758 crore for the entire package of digital rights.

“Viacom18 acquires digital rights with its winning bid of Rs 23,758 cr. India has gone through a digital revolution and the sector has endless potential. The digital landscape has changed the way cricket is viewed. It has been a huge factor in the growth of the game & the Digital India vision,” BCCI Secretary Jay Shah confirmed in a tweet.

This figure is slightly more than what Disney Star paid (Rs 23,575 crore) to keep their TV broadcasting rights, which was confirmed by BCCI secretary Jay Shah in his tweet.

The big headline of this IPL media rights auction was the emergence of digital as the big brother, as it surpassed the amount paid for the TV rights. The value of any IPL match based on these figures is currently just over Rs 115 crore.

Package D, including rights for the rest of the world, was won for a bid of Rs 1058 CR

In the end, it was the BCCI that laughed its way into the bank, raking in a total of Rs 48,390 crore for the packs A, B, C and D.

“I am pleased to announce that STAR INDIA is acquiring the Indian TV rights with their bid of Rs 23,575 crores. The bid is a direct testimony to the organizational capabilities of the BCCI despite two pandemic years. Since its inception, the IPL has stood synonymous with growth and today is a red letter day for India Cricket with Brand IPL reaching a new high with e-auction resulting in a value of INR 48,390 cr IPL is now the second most highly regarded sports league in the world in terms of value per game!” Shah tweeted.

“Now is the time for our state associations, IPL franchises to partner with the IPL to enhance the fan experience and ensure that our greatest stakeholder – ‘the cricket fan’ is well looked after and can enjoy high quality cricket in facilities The BCCI will use the revenue generated by IPL to strengthen our domestic cricket structure, starting at the grassroots, to strengthen infrastructure and spruce up facilities across India and enrich the overall cricket viewing experience,” added he to it.

This is almost three times the amount it had received for the previous 5-year cycle for the media rights, as Star paid Rs 16,347.50 in September 2017 to win the worldwide rights (TV and digital).

In 2008, Sony Pictures Network won the IPL media rights for a period of 10 years with a bid of Rs 8200 crore. The global digital rights of IPL for a period of three years were awarded to Novi Digital in 2015 for 302.2 crore.

The tournament expanded from eight teams to ten teams this year with Gujarat Titans and Lucknow Super Giants starting from the 2022 season. Gujarat Titans won the tournament in its inaugural season last month.

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