McDowell’s No.1 Partners with 5 IPL teams

IPL 2022 – McDowell Partners with 5 IPL Teams: McDowell’s No1 Soda, the flagship of Diageo India, today announced its partnership with Royal Challengers Bangalore, Kolkata Knight Riders, Mumbai Indians, Sunrisers Hyderabad and Rajasthan Royals as the Celebrations Partner during this season of Cricket. The fans of the teams can follow the hashtag #No1YaariCheers and cheer on their favorite team all season long and win exciting prizes. Follow IPL 2022 LIVE updates with InsideSport.IN

IPL 2022 – McDowell Partners with 5 IPL Teams The brand encourages its consumers to join this campaign with cheers like “Yaaron ke saath make it happen, limit main rakhna Celebration”. The coverage resonates with consumers who want to enjoy safely with their friends and ensure the safety of all their years.

IPL 2022: McDowell’s No.1 Soda is Celebrations Partner of 5 IPL Teams

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IPL 2022: McDowell’s No.1 Soda is Celebrations Partner of 5 IPL Teams

Ruchira Jaitley, Executive Vice President and Portfolio Head, Marketing, Diageo India, said of this association: “Cricket is a sporting extravaganza that brings the whole country together with inspiring sporting action that is a feast for Indians across the country. We are therefore delighted to be associated with these five iconic teams. Moreover, this cricket season is the perfect platform to bring to life the special moments when yaars connect and make magic happen, both while playing and watching this tournament. To add even more fun and entertainment, we’re excited to give fans the chance to cheer on their teams with inspiring and playful language like never before. McDowell’s No1 Soda is proud to share the spirit of Yaari with these great teams and build a meaningful new partnership.”

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Historically, Cheers has always brought fans together and made their fandom epic and entertaining. McDowell’s No1 Soda uses this to increase engagement and celebration of this cricket season across all languages ​​and regions.

Rajesh Menon, Vice President & Head, Royal Challengers Bangalore said: “Every win is a celebration, not because it’s a win, but because of all the hard work that goes into it and this year we’re excited to associate with McDowell’s No1 Soda as our celebration partner and hope our 12th Man Army will join us.” will celebrate. and cheer for the team.”

“With our first win into the new season, we are thrilled to have the iconic McDowell’s No1 Soda, who has always resonated and stood for strong ties to Yaari, to join us as our Celebration partners. We are excited about what lies ahead and can’t wait to spend the entire season cheering with them and our fans as we compete for the trophy.” said Binda Dey, Chief Marketing Officer, Kolkata Knight Riders.

IPL 2022 – McDowell Partners with 5 IPL Teams A Mumbai Indians spokesperson said: “We welcome McDowell’s No1 Soda on board as we head into the new season and look forward to creating many opportunities for our fans to celebrate.”

Jake Lush McCrum, Chief Executive Officer of Rajasthan Royals, said of this partnership: “We are delighted to partner with McDowell’s No1 Soda and support the team this season. Their high-quality products are consumed by masses across the country, including our players, to stay hydrated. We hope for a very successful season for the franchise, with lots of celebratory moments for fans to share with friends and family.”

IPL 2022: McDowell’s No.1 Soda is Celebrations Partner of 5 IPL Teams

“Over the past 10 years we have seen many bonds between our players, both Indian and international, which have made the sport more entertaining for the fans. Because of their unique friendships, we have also continued to win the tournament. That’s the testimony – that yaars and yaari can really make things happen. We are delighted to have the No1 enabler of friendships, McDowell’s No1 Soda, on board this year and forge new bonds throughout the season.” Mr. K. Shanmugam, CEO, Sunrisers Hyderabad commented on this association.

This campaign was conceived and created by the creative team of DDB Mudra. Speaking of the creative concept, Sujay Ghosh, Executive Vice President and Business Partner at DDB Mudra says:“McDowell’s No1 has always stood for Yaari and mehfil (gathering). Cricket embodies both. That’s why this cricket season we took the opportunity to create a new way of celebrating. Chants (Cheers) will be the new language from fans and friends, powered by the teams and McDowell’s No1 Soda.”

IPL 2022: McDowell’s No.1 Soda is Celebrations Partner of 5 IPL Teams

Follow IPL 2022 LIVE updates with InsideSport.IN

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