IPL 2022 ratings – IPL 2022 TV ratings: The RATING Shocker for IPL 2022 has now reached unprecedented levels. For the first time in 15 years of league history, the IPL Qualifiers have rated IPL Eliminator even lower than the LEAGUE stage matches. The official broadcaster’s most watched channel, Star Sports 1 Hindi, has fallen so sharply to number 5 in the IPL Playoff week: Follow Indian cricket LIVE updates and IPL media rights Tender LIVE updates with InsideSport.IN
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BARC DATA Week 21: Saturday, May 21, 2022 to Friday, May 27, 2022
- Star Sports 1 Hindi, Disney Star’s flagship channel was only able to deliver 1782,000 weekly AMA averages
- In fact, this is 10-12% less than what Star Sports 1 Hindi delivered in the LEAGUE stage.
- In comparison, SUN TV delivered 2553,000 AMA averages weekly. Star MAA, Star Plus and even a movie channel called Goldmines brought more viewers this week.
IPL 2022 Viewing Audience: Qualifications and Elimination Doesn’t Yield REVIEWS, broadcast viewership continues to decrease as STAR SPORTS drops to NO. 5 in the TOP 10 channels list
IPL 2022 TV Reviews: The most notable numbers come from when the DATA is compared to the LAST EDITION in IPL 2021.
IPL 2021 at the same stage of Star Sports 1 made Hindi a number 1 channel, yielding 2732,000 weekly AMA averages. The comparison clearly shows that IPL REVIEWS Decline for the Qualifiers and Eliminator is in the range of 30-35% from last year.
- 2021 IPL: 2732,000 Weekly AMA Average for STAR SPORTS 1 Hindi
- IPL 2022: 1782,000 weekly AMA average for the same channel.
Week 21: Saturday, May 21, 2022 to Friday, May 27, 2022
What is the industry saying about the decline in broadcast viewership for IPL 2022?
Over the course of IPL 2022, several industry stakeholders have expressed concerns in the fall of TV Ratings for IPL. Be it the ON-AIR brands, broadcasters who are potential bidders for IPL media rights or even the ON-GROUND brands – they are all concerned about the situation.
Shashank Srivastava, senior executive director (marketing & sales), Maruti Suzuki India has also been quoted by FE on the dip in ratings. Maruti went so far as to talk to Star Sports for the compensation spots according to Srivastava.
“If you look at our TG, who is male and between the ages of 22 and 40, in the first 25 games of this season, the TVR drop (television ratings) is about 58% and much higher than the average drop in numbers. viewership of around 30. -35%,” said Srivastava. “We are in talks with Star Sports to provide additional FCT (free commercial time) on live matches, so that total reach and commitments can be met.”, said Srivastava
InsideSport has learned that some of the brands are likely to get compensatory spots during the T20 series between India and South Africa.
“Look, we paid 15% more and the numbers are down 28-30%. It’s quite a downer for us. We are, of course, in talks with Star Sports for some compensatory inventory and hoping for a resolution. They have assured they will do something during the upcoming India vs South Africa T20 series.”said one of the advertisers this year about IPL 2022.
IPL Media Rights Tender – IPL Rights Base Price Questionable? After seeing ratings plummet by nearly 30%, even the potential media rights bidder Sony Pictures Network (SPN) was quoted by ET as questioning the high BASE PRICE for the rights.
According to the chief executive of SPN, the BCCI must be realistic about the BASE PRICE. The executive said in an interview with ET that ratings for IPL are low and their needs should be a REALITY CHECK by the BCCI:
“It’s a very aggressive minimum price and there has to be a reality check. IPL TV viewership has fallen by more than 34% and at a time when the rights need to be renewed,” NP Singh, President and CEO of Sony Pictures Networks India (SPN)
So will Sony still be bidding for IPL rights?
“The expected expenditure, given the minimum price, is very high and we will have to consider the expected growth of the market and possible economic and other risks that the market may see in the next five years,” he said. “So we weigh everything before we decide what to do. †
IPL Media Rights Tender – Will the steep base price put off buyers?
- Bundle A – Indian Subcontinent Broadcast: Base price in this category is Rs 49 crore per game. The total base price of 74 Games would be Rs 18,130 crore for five years.
- Bundle B – Digital Rights Indian Subcontinent: Base price for this package is Rs 33 crore per game. For five years, the calculation is Rs 12,210 crore.
- Bundle C† Non-Exclusive Package (DIGITAL): The much talked about special pack is in Bundle C which includes 18 games and the minimum price in this cluster is Rs 16 crore per game. At 74 matches per season and calculated for five years, the price of this bundle is Rs 1440 crore. These 18 Games in this pack are: Opening Match, 4 Playoff Matches & 13 Evening Double Header Matches
- Bundle D: Rest of World Rights (Outside Subcontinent): Base price for this package is Rs 3 crore per game. The combined value of the reserve price is Rs 1110 crore for five years.
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