IPL Media Rights Tender – Bezos vs Ambani IPL Rights? Cricket rights in India especially the IPL broadcast and LIVE streaming rights has always been a TWO HORSE RACE. Both the time IPL Media Rights put out a tender, Disney Star and Sony Sports Network have shared the loot. But this could all change on June 12. The IPL Media rights could put Amazon’s Jeff Bezos and Viacom 18’s Mukesh Ambani as key players in the rights battle: Follow IPL 2022 LIVE Updates & IPL Media Rights Tender LIVE Updates with InsideSPORT.IN
IPL Media Rights Tender: BCCI Meets with POTENTIAL BIDDERS, Explains Potential Increase in IPL Matches…
IPL Media Rights Tender: At 133 crore per game NFL most expensive sports property, IPL Media Rights…
IPL Media Rights Tender: From Disney Star vs Sony, Will Fighting For IPL Rights Be A Battle Between Amazon’s Jeff Bezos And Mukesh Ambani? Check details
Bezos vs Ambani IPL Rights? For the first time, the rights to televise matches and stream online will be sold separately.
This opens the door to Amazon.com Inc. and its Prime video service.
Ambani’s Reliance Industries Ltd. is also determined to win, according to people familiar with the case. As the companies fight for the supremacy of e-commerce in one of the world’s fastest growing markets, both can compete against each other.
In addition, the cricket competition takes place live online for two days. This means that proxies for the two men must bid minute by minute and counterbid in real time.
Imagine a Sotheby’s-style auction featuring Bezos and Ambani, valued at approximately $275 billion and $100 billion, respectively.
“Winning the auction is about prestige and vanity, so Reliance, Amazon and others can be expected to flex their muscles,” said Aditi Shrivastava, co-founder and chief executive officer at digital entertainment startup Pocket Aces. “It’s a big deal and bidders will definitely fight tooth and nail to get the rights.”
IPL Media Rights Potential Bidders: While Amazon and Reliance are the most ambitious, they are joining a horde of competitors.
It includes Star India, owned by Walt Disney Co., and the streaming service Disney Hotstar.
Sony Pictures and India’s Zee Entertainment Enterprises will also be in the mix, several people said.
IPL Media Rights Tender: What is the BASE PRICE for the IPL Broadcasting & LIVE Streaming Rights for the 2023 to 2027 cycle?
IPL Media Rights Tender – IPL Rights Base Price: The tendering of the rights will take place via an e-auction module. The board has increased the BASE PRICE by almost 100%.
The last cycle of rights was sold on 16,347.5. BCCI has doubled the base price to 33,000 crores this time†
“Everyone knows the value of IPL as the product has grown over the past 5 years. We divided the rights into 4 bundles to unlock the real value for the rights. No composite bids are allowed. Bidders will have to bid separately for each package. Each package comes with a base price.” informed a top source in BCCI who was directly involved in the tender process.
According to information available from InsideSport –
- Bundle A – Indian Subcontinent Broadcast: Base price in this category is Rs 49 crore per game. The total base price of 74 Games would be Rs 18,130 crore for five years.
- Bundle B – Digital Rights Indian Subcontinent: Base price for this package is Rs 33 crore per game. For five years, the calculation is Rs 12,210 crore.
- Bundle C† Non-exclusive package: The much talked about special pack is in Bundle C which includes 18 games and the minimum price in this cluster is Rs 16 crore per game. At 74 matches per season and calculated for five years, the price of this bundle is Rs 1440 crore.
- Bundle D: Rest of World Rights (Outside Subcontinent): Base price for this package is Rs 3 crore per game. The combined value of the reserve price is Rs 1110 crore for five years.
IPL Media Rights Tender: How Much Can BCCI Earn Instead of IPL Media Rights?
According to InsideSport’s understanding, BCCI can earn in the range of 50,000 Crore and more over the next 5 years from the sale of IPL media rights.
E-Auction IPL Rights – Expectations IPL Media Rights – InsideSport has been informed that the BCCI has prepared an internal report on the valuation for IPL Rights Cycle 2023-27.
According to the report, digital rights will be the MAIN DRIVER for rights value.
According to the report prepared by KPMG, the IPL Digital Rights package will get close to 500%-600% of the last cycle this time.
The highest BID on the Digital Rights package in 2018 came from Facebook. The social media giant had bid 3,900 Crore for 5 years of Rights. Airtel was the next highest bidder for the category at 3280 Cr, followed by Reliance JIO.
The incumbent Star Sports offered just 1443 Cr for the DIGITAL Rights last time. They still managed to acquire the rights according to the highest total number (broadcast + digital and other categories).
InsideSport has been informed that BCCI’s internal valuation report has set the value of DIGITAL RIGHTS very high this time. The report suggests that DIGITAL RIGHTS alone should bring in more than 15,000-16,000 Crore this time.
This is 500% more than the latest CYCLE values.
“Technology has changed since the last bid. Digital and OTT subscription is a big game now. Every player in the market knows that IPL rights can determine anyone’s subscription. We feel the values are very high this time. It can go 5-6 times. We are sure that several parties will be interested in the package”the top BCCI official told InsideSport.
IPL Media Rights Tender to be released next week, BCCI expects the value of IPL Digital Rights to match the commercials of IPL LIVE broadcast packages
IPL LIVE Streaming Rights vs IPL Broadcasting Rights: It is worth noting that in the ONGOING cycle of rights, Star Sports won the 5 year package for 16,347.5 Crore.
- Insiders at BCCI believe that the total bid should be over 45,000-50,000 CR, which is 3 times the last total bid.
- BCCI believes that digital rights should fetch a minimum of 5 times the LATEST values, i.e. in the range of 15 to 16,000 CR
- Broadcast rights must go up at least 2.5 times
Follow IPL 2022 LIVE Updates & IPL Media Rights Tender LIVE Updates with InsideSport.IN