IPL Media Rights Tender – Amazon, Google PULLS OUT from IPL Tender: In what is a major blow to the Board of Control for Cricket in India (BCCI), Amazon and Google have failed to submit their TECHNICAL BIDS. This means that both TECH-GIANTS have withdrawn from the IPL Media Rights Race. BCCI is evaluating the TECHNICAL BIDS today and the incumbent Disney Star, Reliance Viacom18, Sony Network have submitted the BIDS Follow IPL Media Rights Tender, IPL live updates on InsideSport.IN.
Who all submitted technical bids?
- Disney star
- Trust Viacom18
- Sony network
- Internet times
Bids will be TECHNICALLY reviewed by the BCCI Legal and Finance Committee team. The technical evaluation will be completed today at 6:00 PM.
The bidders who have technically qualified will advance to the BIDDING ROUND to be held on Sunday.
IPL Media Rights Tender: Major setback for BCCI, Amazon withdraws from IPL Media Rights race: REPORT – Follow LIVE UPDATES
Amazon Withdraws – Check WHY? The US e-commerce giant will not participate in the e-auction.
The reason a report from Bloomberg says is that the company has already invested huge amounts of money in the Indian market. And they don’t see any value in investing $7-8 billion more for the Indian market.
The report quoted internal persons who were involved in the deliberations. The report says they have officially contacted Amazon representatives but have not received a response.
Amazon looks for sports streaming – but IPL doesn’t fit the bill?
- The retail giant has spent hundreds of millions of dollars on European football rights.
- Amazon also has a deal to broadcast Thursday Night Football in the US for $1 billion per season through 2033.
Who are the other BIDDERS? Amazon’s surprise withdrawal now leaves the field open. Viacom Reliance, Disney Star and Sony Sports will now be the main players in the bidding.
IPL Media Rights E-Auction – Everything you need to know
- When is the e-auction?
The IPL has decided to conduct the bidding via the e-auction for the first time. The e-auctions will take place in Mumbai on Sunday at 11am, with all bidders bidding from their own offices.
There is no end date and the e-auction will continue until all bids have been exhausted.
- What is the shelf life of the rights?
The entitlement cycle spans five IPL seasons: from 2023 to 2027.
- How many packages are there?
There are four packs: A, B, C and D.
- Package A consists solely of TV rights for the Indian subcontinent only.
- Package B focuses solely on digital rights and exclusively for the Indian subcontinent.
- Package C includes digital rights to a special bouquet of matches, including the playoffs, only for the Indian subcontinent – NON-EXCLUSIVE package
- Package Dwhich includes rights for the rest of the world for both TV and digital, is divided into two subcategories: combined ROW or five separate regions.
- Which matches does Package C consist of?
- Package C includes: ‘Special Package’ matches. The number of matches in this package, according to the IPL, will vary depending on the total number of matches in the season.
- If the IPL contains 74 matches (such as IPL 2022), the special package has 18 matches.
- If there are more than 74 games in a season, the special pack’s games will increase in increments of two for every additional 10 games.
- Why it’s a SPECIAL PACK because it’s a NON-EXCLUSIVE Package.
- How does the bidding process work?
Each of the four packages has a separate base price per match.
Bidders must provide an amount that is at least the cumulative base price amount (74 x base price for each package). The highest bidder gets the rights for individual packages.