Disney Star Buys ICC Media Rights For Indian Market

Disney Star* has acquired the rights to broadcast all ICC events for men and women on a four-year deal from 2024 to 2027. The rights, widely regarded as the second most lucrative cricket match after the IPL, are for the Indian market. Disney Star won both the TV and digital rights.

The bids opened on Friday and a clear winner was then clear, but the process required ratification by the ICC board, which happened on Saturday. The ICC has not disclosed how much Disney Star’s offer was worth, but it is expected to exceed the $1.44 billion benchmark set by the ICC for four years.

Whatever the final figure, the allowances will have generated a much greater value in this cycle than in the previous one. The last batch of ICC rights were also owned by Star and were worth about $2.1 billion. But that was for an eight-year cycle, and the market was fundamentally different when those rights were sold: that figure was for the global rights rather than just the Indian market – and for both TV and digital. There are more ICC events in this next cycle and one men’s event each year, and as evidenced by the recent bid for IPL rights, the digital streaming landscape in particular has evolved significantly since then.

“Disney Star won after a closed one-round bidding process, significantly increasing the rights fee from the previous cycle, continuing the impressive growth and reach of cricket,” said an ICC release.

The rights to ICC events this time were split into different packages — one for TV-only, one for digital-only, one for both, for four and eight years — and men’s and women’s events were treated separately. Disney Star’s plans for women’s cricket impressed the ICC, which had said before the trial that it was important to find a women’s cricket broadcaster, not only with the highest bid, but also with elaborate plans to advance the women’s game. to let grow.

“We are delighted to continue to partner with Disney Star as the home of ICC cricket for the next four years, which has delivered an outstanding result for our members and will support our ambitious growth plans,” ICC President Greg Barclay said in a statement. “They will play a vital role in the future of our sport, connecting and engaging more fans than ever before.

“Having a broadcast and digital partner for women’s events in India is an important step forward in our ambition to accelerate the growth of women’s game. Disney Star presented impressive plans for the promotion of women’s cricket and they clearly share our vision, so I’ I’m incredibly excited by the magnitude of the opportunity ahead.”

K Madhavan, country manager and president, Disney Star, said: “The expansion of the ICC rights adds to our strong portfolio of cricket properties, which also includes the television rights for IPL (2023-27), digital rights for Cricket Australia (2024-31), BCCI broadcasting rights until 2024 and Cricket South Africa (end of season 2023-24), strengthening our status as the destination for the best sporting events in the country.”

It is believed that four broadcasters eventually bid — Sony, Viacom and Zee the other three — and while there was a process for a second-round e-auction if the first-round bids — sealed bids — were close, it was that’s not the case. needed.

The ICC plans to hit the US and UK markets next, around the same time and before Christmas this year, and then the rest of Asia.

*Disney Star and ESPNcricinfo are part of the Walt Disney Company.

Leave a Comment