Brokerage firm Elara Securities predicts an offer of almost 60,000 Cr for IPL Media Rights

IPL Media Rights Tender – Elara Securities Forecast 60,000 Cr Value: This prophecy will be music for the years of BCCI. Brokerage firm Elara Securities has forecast that the value of Indian Premier League (IPL) media rights could rise to 60,000 Crore number for 2023-2028 period: Follow IPL Media Rights Tender LIVE updates with InsideSport.IN

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“Cricket can continue to enjoy such sheer dominance in India in the medium term, supported by big lucrative properties like the Indian Premier League (IPL). So expect IPL renewal in the medium term to support the growth of media rights in India,” Elara Securities said in a note on June 7.

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IPL Media Rights Tender: Brokerage Firm Elara Securities Forecast Nearly 60,000 Cr Bid For IPL Media Rights: Check Details

IPL Media Rights Tender: Brokerage Firm Elara Securities Forecast Nearly 60,000 Cr Bid For IPL Media Rights: Check Details

The note came a few days after the close of the 15th edition.

  • Base price for IPL digital rights is 33 crore per match: The brokerage firm expects digital rights to broadcast IPL matches to make headlines as it expects a 100 percent premium from its current base. The brokerage says digital rights value per game can exceed 65-66 CR
  • The base price for IPL broadcasting rights is 49 crore per match: Elara Securities expects a 40-50 percent premium increase for television rights. This means a bid in the range of 65-70 Cr per game for broadcast rights.
  • The brokerage firm expects an annual revenue growth of 6 percent for the owner of the TV rights.
  • 35 percent annual revenue growth for digital rights owner for IPL matches over the next five years.

“In turn, this should greatly bolster the Indian sports media rights market. And the share of IPL can grow to 74 percent from 54 percent now, demonstrating its importance.” Elara Securities said.

Who are the POTENTILE bidders for IPL media rights? Nearly a dozen parties have opted for the IPL Media Rights Tender. Of them, only 3-4 serious players will be in the fray.

Aside from domestic players like Disney Star, Sony Network, Viacom Reliance, Zee Entertaiment, trillion dollar tech giants like Amazon, Apple and Google have raised bid documents.

How will the auction proceed? BCCI will not accept a physical offer from the interested parties. The IPL Media Rights Auction will be held via an e-auction conducted by M-Junction.

How does the E-Auction work? The bidders start with the same BASE PRICE and in a PRE-DECIDED order in Round 1.

Bidders will be bidding from their own premises and will only be able to see the HIGHEST BID on their respective screens. The names of the BIDDER WILL NOT FLASH ON THE SCREENS.

Bidders have 30 minutes to COUNT and increase the BID. If no one raises the BID within 30 minutes, the HIGHEST BIDING PARTY gets the RIGHTS.

How long does the E-Auction last? The e-auction will start on June 12, but can continue for an unlimited number of days. The auction will continue until the HIGHEST BID and the BIDDER has not been realized.

The auction only ends if the other parties are not ready to increase the BID for 30 MINUTES.

It’s worth noting that BCCI’s International Home Matches Media Rights auction was held in the same format. The auction lasted 3 days.

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